Speakers
Sue Unerman
Sue is Chief Strategy Officer of MediaCom. With the media landscape changing as it is, and with the challenge of spending money effectively becoming more and more complex, Sue is responsible for delivering a strategic edge, both in terms of communications planning for our clients and in terms of ensuring MediaCom UK is a step ahead of the competition. Sue has worked for MediaCom and its predecessor The Media Business since 1990 – one of a core team that has grown the business to be number one in the UK, the first £1bn agency ever, and Campaign’s Media Agency of the Decade.
In her previous role as head of strategic solutions Sue devised Real World Communications – an integrated planning approach that ensures consumer engagement (not just exposure), and communications plans that work in the real world. This planning system took MediaCom to a position where it was acknowledged as leading the communications planning in the UK and has now been rolled out worldwide.
As CSO she drives the strategy for MediaCom in the UK and leads its change management execution. Convinced that we’re entering the 4th age of communications, with unprecedented challenges, she continues to ensure accountability, cut through and innovation in all work; collaborative working practices with partner agencies and throughout client teams; and quality controls in all aspects of the business. Part of her responsibility is to ensure that MediaCom UK is at the leading edge of practical NPD and new ways of thinking. This led to a complete restructure of the agency in 2009 based on her vision of being “The Leading agency in the Age of Dialogue”.
Equipped with a history degree from Oxford University, Sue gathered a range of experience in planning and buying media at Benton and Bowles, DMB+B and Geers Gross.
Campaign magazine says about Sue : “widely considered to be one of media’s finest strategic brains, helping to turn MediaCom into a £1billion agency, she is still disarmingly down-to-earth, challenging and sparky”.
Sue thinks that the communications industry is midway through a revolution and that genuine integration will fundamentally change the way communications companies work together.
