Speakers

Martin Wake is Content Director at Sticky Content. Martin has over a decade’s experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. He was an editor at the Motley Fool UK website, and spent three years as web manager at the Housing Corporation, the Government’s housing regulator. Martin’s recent work includes projects for Lloyd’s of London, Legal & General and HSBC Private Bank. 

Martin developed Sticky Content’s popular Writing for Search course, and has trained organisations as diverse as Worldwide Fund for Nature and London Stock Exchange. He consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy for natural search – among them, KFH, Threadneedle Investments and AOL Money.