Speakers

Having worked in the digital for 11 years, Grant Muckle, Managing Director of I Spy Labs’ has most recently  been concentrating his efforts on leading the experienced development team in creating the one of the most effective Facebook Ad Management tool on the market, Upcast .  Grant believes Facebook advertising is the first large scale way advertisers can accurately target ads to their desired demographic. 

Through the use of technology, advertising can be dramatically scaled up and numerous ad varations can be tested against multiple audience segments.  The results can be astounding and the learnings are often very interesting as well. He joined I Spy in 2008 as head of natural search.