Speakers
Ciaran McConaghy
Ciaran is responsible for delivering data and analytics strategy and best practice across both Arena Media and Media Contacts in the UK. This includes outlining the digital vision to clients, showing how data and analytics can benefit their businesses - from media planning & buying through to web analytics and CRM.
Prior to joining Havas Digital, Ciaran headed up Advertiser Analytics in EMEA at Microsoft where he worked with many of the UK and Europe’s leading online advertisers, delivering custom analytics solutions to improve advertiser ROAS and customer engagement.
He has over 15 years experience in analytics and business intelligence across a variety of digital sectors including Mobile telecoms, digital TV and Broadband.
Ciaran is a recognised speaker on issues of data, analytics, attribution and CRM.
