Speakers
Charles Allen
Charles joined Arsenal Football Club as Head of Marketing after 25 years working in fmcg brands across PepsiCo, Diageo, and Coca-Cola Schweppes. His interest in sports marketing was awakened during a period working on the Johnnie Walker Global Brand Team in Diageo. Charles was responsible for the launch activation of the Johnnie Walker sponsorship of Team McLaren Mercedes. It was during this experience that he saw the opportunity of combining his professional competencies as a marketer with a passion for sport and set out to find the right opportunity.
As Head of Marketing Charles is responsible for the Arsenal Membership scheme, which is the largest subscription based membership scheme in English football, International strategy and pricing among other fan engagement activities.
Before recently moving back to the UK Charles spent 15 working overseas in Holland, Mexico, Chile, Peru and Argentina.
