Speakers

Andy has over 20 years experience in audience development, circulation fulfilment and auditing.  

Whilst working as Circulation Director and Head of Circulation for two major international media owners, Andy managed combined portfolios of 30+ audited magazines and events, encompassing paid and free brands.

He first used the single customer view concept with a harmonised demographic code set across a marketing database of 500,000 names combining magazine and event data across a dozen brands, and has significant experience of using the SCV for segmentation, up-selling and cross-selling.