Speakers
Alison McCormack
Alison’s a highly experienced digital lead and is currently driving the strategy for the newly formed Age UK Group, which covers the main charity, social enterprise organisations, retail presence and the 175 independent local organisations. She mixes both third sector and commercial experience.
Developing a cohesive digital presence for your charity and social enterprise organisation
How putting the user at the heart of their digital strategy has enabled Age UK to solve the huge challenge of uniting the 300 separate websites the organisation had at merger into one platform that unites charitable and commercial; local and national
How that ethos is now driving their social media and engagement strategies across the group
The challenge of the digital revolution to the charity model and how that ethos can be utilised to develop your strategy.
