MediaPro helps you catch up with your customers’ use of social media – and stay ahead of the competition
30/09/2011
MediaPro helps you catch up with your customers’ use of social media – and stay ahead of the competition
Stripping away the hype surrounding social media to reveal the practical realities and explore some of its almost limitless potential, the MediaPro conference is a must for customer communication professionals.
Social media has allowed customers to break the old shackles of traditional marketing techniques and create a new world of their own design. New-thinking marketers will find this free to attend event is a must if they want to understand how their customers – and their competitors – are using these interactive and multi-networking channels.
One of the leading innovators in the area, Domino’s Pizza, will reveal some of the milestones on its journey including how it can turn social media conversations into sales. While the charity Breast Cancer Care will show how it used a user centred social media strategy to raise awareness of its brand, increase user engagement and raise money.
Because social media offers the chance of direct dialogue with customers, how you talk to them becomes a critical issue. A case study on McCain Foods will show how segmented tone of voice is being used in campaigns to create conversion rates of up to 24%. Online games specialist took its entire social media in house and doubled its fan base in a few weeks. Chris Howard, Domino’s head of online marketing will go on to reveal how its new social marketing database will track the importance of every fan in helping spread its campaigns and offers.
Other speakers from British Airways, TM Lewin, New Look, EuropCar, Naked Wines, Nokia, Shop Direct and Atos punctuate a line of social media and marketing talent that is unprecedented at a free to attend event.
Event director Tom Vine said: “mediaPro is here to help unlock some of the mysteries of integrated multichannel customer communications. Without doubt social media is one of the most powerful yet largely not fully understood media.
These parallel streams on both days provide some answers from some of the country’s sharpest brains and accomplished users.”
But MediaPro is much more than social media he said. “MediaPro is the only dedicated exhibition and conference in the UK that can help marketers communicate and engage with their target audience whether it is online, offline, mobile, social and publishing or a combination of all of them. With more than 100 hours of top flight conference content and 150+ suppliers it must be a date in the calendar of any modern marketer and media professional,” added Vine.
Click here to register for your FREE entry
