Club Med Chooses Neolane to Reinforce and Personalise Client Relationships
28/10/2011
Club Med Chooses Neolane to Reinforce and Personalise Client Relationships
Neolane's Conversational Marketing Technology will be Used to Personalise Client Communications
Across All Channels, Worldwide
TWICKENHAM, UK - September 29, 2011 - Conversational marketing technology provider Neolane today announced that it has been chosen by Club Med, the worldwide all inclusive holiday specialist, as the automation platform provider for their new relationship marketing strategy. Club Med aims to deepen its customer relationships and build brand loyalty by utilising Neolane’s powerful content personalisation capabilities across all of its customer communications.
Club Med’s new positioning as a high end holiday provider necessitates more personalised, one-to-one communication with the clients. This strategy involves both a strategic dimension: the creation of a unified customer view, and an operational dimension: the deployment of worldwide cross-channel campaigns.
“Our CRM strategy is ambitious: the objective is to further increase loyalty to the Club Med brand, thus increasing customer value,” said Jérôme Hiquet, CRM and Internet director of Club Med. “We chose Neolane’s marketing platform for two main reasons: Firstly the company has strong references from clients within international tourism, who share a similar multi-channel strategy, and execute personalised campaigns across all customer relationship channels. Secondly, we were also impressed by the agility of Neolane's platform, which will allow us to quickly adapt to future developments in the market.”
The Neolane platform will also allow the company’s marketing teams to significantly increase their productivity, thanks to collaborative and efficient marketing processes.
"We are proud of the confidence that Club Med has placed in us by choosing Neolane as an essential component in their relationship marketing strategy,” said François Laxalt, market intelligence manager at Neolane. “We look forward to supporting the success of this great project across five continents. “
About Club Med
The inventor of the holiday club concept, Club Med is the world leader of all-inclusive holidays. Present in 40 countries, it has 80 Resorts spread out on five continents plus the Club Med 2 cruiser. It has 15,000 GOs of 100 nationalities. Club Med’s packages are sold by over 1,500 travel agencies through its direct and indirect distribution networks. Since 2003, Club Med has been committed to an upscale repositioning strategy to restructure its offering to meet the needs of clients on the lookout for truly exceptional holidays.
About Neolane
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
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Media Contacts:
Derek Harris
Harris Communications (for Neolane UK)
Ph: +44 (0) 1395 516 613
Email: derek@harriscomms.com
Liz Campbell
fama PR (for Neolane North America)
Phone: +1 617-986-5009
Email: neolane@famapr.com
