Integrated Communications Management Clinic

Discover the way to better integration, better ROI

One of marketing’s hottest topics today is integration. And one of today’s hottest solutions will be on hand at this year’s Mediapro - Lateral Group’s Integrated Communications Management (ICM) model.

It’s the framework that led Gartner to name Lateral Group as one of their ‘Cool Vendors’ for 2011, describing it as a “holistic approach” providing a “straightforward roadmap” to key issues of integration.

Find out more. Join us for a one-on-one session with an ICM specialist at  Lateral Group’s mediaPro stand, E60.

To make the most of your time, once you’ve booked we’ll invite you to email your challenges or questions in advance.

Discover the way to better integration, better ROI, with ‘Cool Vendor’ Lateral Group and our Integrated Communications Management framework, at Mediapro

To book a session,  please click here

Who are Lateral Group?

We’re a business combining data-led strategic insight with a comprehensive, multi-channel range of online and offline outputs to optimise marketers’ communications with customers. Our services include:

• Data: data optimisation, database design and build, data analysis and strategy
• New media including email and SMS marketing and website design and development
• Print, email and SMS campaign management from start to finish, helping you reach more customers and reap better returns
• Print production, direct-mail and fulfilment, using the latest technology to create sophisticated and personalised campaigns
• Unique trading platforms for agencies and media owners buying and selling inserts, also for print management.