Conference Presentations 2011 - Keynotes
Please find below the conference Presentations and video recordings. Click on the session title to download the presentation slides and the video link (where available) to download the video recording of the session.
Keynote Tuesday 1st November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.45 | Matt Rhodes | Telefonica: Multi-market social media strategy |  |
|
10.55 11.25 |
Dominic Graveson | Digital Journeys: Anticipate and Influence |  |
| 11.35 12.05 | Tim Pile | Re-engaging customers after a turbulent few years! New Rules. New Requirements. New Approaches |  |
| 12.15 12.45 | Sue Unerman | Effective Communication in the Age of Dialogue |  |
| 12.55 13.25 | Richard Robinson | Integrated web-based dialogue |  |
| 13.35 14.05 | Richard Bateson | Effectively Marketing The National Lottery – Why It’s Not A Game Of Chance |  |
| 14.55 15.25 | Tim Ryan | Why Pink Floyd? |  |
|
15.35 16.05 |
Lee Rolston, Dedé Laurentino |
It’s the chicken, not the egg |
 |
| 16.15 16.45 | Jack Lundie | Building an integrated digital campaign around a TV broadcast partnership |  |
Keynote Wednesday 2nd November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.45 | Matt McNeany, Simon Tarrant | Redefining retail marketing – how marketing technology changed the game for Peugeot |  |
|
10.55 11.25 |
Darron Gregory & Russell Morris | Exciting channel mix in a brave new world – optimising multiple channels for marketing and delivery |  |
|
11.35 12.05 |
Pete Markey | Understanding the customer is MORE TH>N just data |  |
|
12.15 12.45 |
Tess Alps |
Travelling to TV’s near future |
 |
| 12.55 13.25 | Julia Cole, Paul Randall |
Reignite your passion for print, we will show you how with relevancy , insight and customer data that print is an essential part of an integrated marketing mix |
 |
| 13.35 14.05 | Geoff Seeley | What the UK can learn from the best of the rest of the world |  |
| 14.15 14.45 | Richard West | All you need to know about Tablet Publishing |  |
| 14.55 15.25 | Elizabeth Fagan |
Speaking to Women in the 21st Century Click here for video |
 |
| 15.35 16.05 | Nishma Robb, Caroline Rolfe | Multi -channel marketing: integrating for on-and-offline success |  |
| 16.15 16.45 | Sarah Mansfield | Planning and measuring the effectiveness of 360 marketing in a multimedia world’ |  |
