Conference Presentations Social Theatre 2
Please find below the conference Presentations and video recordings. Click on the session title to download the presentation slides and the video link (where available) to download the video recording of the session.
Social Theatre 2 - 1st November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.40 | Charles Allen | How to get 100 million fans inside the Emirates Stadium |  |
| 10.50 11.15 | Bertie Bosrédon | Embrace social media and get results |  |
| 11.25 11.50 | Andrew Grill | How social TV analytics will eventually replace Nielsen as the primary data used by media buyers |  |
| 12.00 12.25 | Justin Taylor | Understanding consumer generated media to fuel media planning |  |
| 12.35 13.00 | Chris Gale | Maximising Mobile Advertising |  |
| 13.10 13.35 | Tony Rhodes | A seamless Multiscreen experience on behalf of The R&A to coincide with the 2011 Open Championship at Royal St George’s |  |
| 13.45 14.10 | Marc Blinder | How Expedia reached 1 million Facebook fans |  |
| 14.55 15.20 | Elsa Plumley | Using social networks to collaborate with consumers in product & service design |  |
| 15.30 15.55 | Rachel Adams, Simon Shaw | Harnessing the power of an online community – Innovating research through engaged customers |  |
Social Theatre 2 - 2nd November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.40 | Felix Velarde | McCain - the effects of segmented creative on conversion rates in Customer Retention programmes |  |
| 10.50 11.15 | James Mulligan | How a Retailer Dangled ‘Free Bling’ to Boost Facebook, Twitter and Mobile Opt-Ins | |
| 11.25 11.50 | Tamarah Khatib | How integration and innovation can boost a small budget advertising launch to make a functional brand engaging |  |
| 12.00 12.25 | Lisa Edwards, Steve Richards | Bringing a brand to life online: Horrible Histories World |  |
| 12.35 13.00 | Rowan Gormley | How Naked Wines pioneered a ground breaking new business model and customer experience to become the UK's fastest growing online wine retailer |  |
| 13.10 13.35 | Emma Thackara | Social Media and Publishing: A case study | EAGLEMOSS LTD |
| 13.45 14.10 | Grant Muckle | Why last-click doesn’t matter anymore: the new customer journey |  |
| 14.20 14.45 | Richard Jones | Social media marketing - lessons from the frontline |  |
| 14.55 15.20 | Marc Munier | How to get social media working with email and how to get email working with social |  |
| 15.30 15.55 | Chris Gorell Barnes, Nadine Sharara | How video engages the connected customer |   |
| 16.05 16.30 | Neil Cartwright | 10 ideas how to make revenue with location marketing |  |
