Conference Presentations Marketing Technologies
Please find below the conference Presentations and video recordings. Click on the session title to download the presentation slides and the video link (where available) to download the video recording of the session.
Marketing Technologies 1st November
| Time | Speaker | Session Title | Organisation |
|
10.15 10.40 |
David Bercovici | Key Lessons from 10 Years of Enterprise DAM |  |
| 10.50 11.15 | Lydia Shalet, Jens Lundgaard | So you've got a great new brand identity. Now what? |
|
| 11.25 12.25 |
Chair: James Waite, Panel: Paul Davey, Jerry Fielder, Nicolas Mamier, Professor Robert Shaw, David Wheldon
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Brand success will be determined by technology! |
  |
| 12.35 13.00 | Ian Saunders | Putting online advertising in context |  |
| 13.10 13.35 | Tony Speakman | The Intelligence Revolution: how coordinated data can help you second guess your customers |  |
| 13.45 14.10 | Moderator: Theresa Regli, Panel: Neil McCutcheon, Lisa Hayward |
Digital Asset Management 101 Case Studies: |
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| 14.15 14.45 | Moderator: Mark Davey, Sheila Anderson, John Horodyski, Theresa Regli, | Digital Asset Management in Education: | . |
| 15.30 15.55 | Matt McNeany, Simon Tarrant | Redefining retail marketing – how marketing technology changed the game for Peugeot |   |
| 16.05 16.30 | Matthew Parker | How to make your print more relevant in a multi-channel world |  |
Marketing Technologies 2nd November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.40 | Stuart Batt | Going Retail – from Digital Asset Management to Consumer Management |  |
| 10.50 11.15 | Pippa Norris, Jens Lundgaard, | Joined-up Communication. How the British Army created a unified and coherent brand. |   |
| 11.25 11.55 | Moderator: David Lipsey, Panel: Fran Alexander, Madi Weland Solomon | What is the meta for? Taxonomy, metdata and ontology | |
| 12.00 12.25 | Moderator: David Lipsey, Panel: Abbie Enock, Phil Morton, Pieter Casneuf | The future of digital asset management |  |
| 12.35 13.00 | Jason Allen | Maintaining Brand Colour Across Borders |  |
| 13.10 13.35 | Jan Dejosse | The Marketing Execution Platform… reality or hype |  |
| 13.45 14.10 | Joachim Weissenberger | iBrams Brand Management with Adobe InDesign Server |  |
| 14.20 14.45 | Glenn Bailey, Jim Ditch | Demonstrating how Mediawide's Brandmark solution provides client satisfaction along with decreased production costs and increased profitability for the Print Service Provider |   |
| 14.55 15.20 | Grant Passey | How much does it cost to develop a Mobile App |  |
| 16.05 16.30 | Kelvin Bell | Web2Print as a Brand Guardian |  |
