Conference Presentations Direct Marketing
Please find below the conference Presentations and video recordings. Click on the session title to download the presentation slides and the video link (where available) to download the video recording of the session.
Direct Marketing 1st November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.40 | Darron Gregory | Boden: A Love Story - Intelligent data for effective marketing |  |
| 10.50 11.50 | Stuart Colman, Paul de la Nougerede, Mark Patron, Gareth Shaw, Paul Vassallo, | What is the real value of data in driving effective online advertising? |
|
| 12.00 12.25 | Larry Zusman | 25 Ways in 25 Minutes to Make Money with Cross-Media Services! |  |
| 12.35 13.00 | Tim Penton | Three easy steps on how to get new prospects and keep them |  |
| 13.10 13.35 | Matthew Caldwell-Nichols | The Role of Direct Mail in Direct Marketing in a Digital Age |  |
| 13.45 14.10 | Liz Woodbridge | Hidden value of the marketing budget |  |
| 14.20 14.45 | Stuart Carnegie and Matt Jeffries, | Data is the oil of the multi-channel machine – but how can it make you rich? |  |
| 14.55 15.20 | Michael Weston | Close Encounters: How to create rewarding digital customer relationships by understanding perspective through data and context |  |
| 15.30 15.55 | Liz Love, Colin Blake, | Direct Marketing – Build an integrated campaign to get the most out of your direct marketing campaign |  |
| 16.05 16.30 | Laura van Niekerk, Philip Storey | Develop effective customer engagement across integrated marketing channels | |
Direct Marketing 2nd November
| Time | Speaker | Session Title | Organisation |
| 10.15 10.40 | Imogen Poliszczuk, Shirley Peet | Launching a brand range across multiple European markets |  |
| 10.50 11.15 | Gareth Pezzack | Marketing-led innovation is key to smart Marketing |  |
| 11.25 11.50 | Ken Whild | Harnessing Customer Dialogue through Loyalty |  |
| 12.35 13.00 | Tony Speakman | The Intelligence Revolution: how coordinated data can help you second guess your customers |  |
| 13.10 13.35 | Carol Wright | Triple D Quandary… It’s Direct vs. Digital vs. Data– or is it | |
| 13.45 14.10 | Rupert Englander | Tapping into the possibilities of NFC |  |
| 14.20 14.45 | Alan Tomlinson | Predicting the Perfect Storm |  |
| 14.55 15.20 | Barney Willis | The Future of Email Marketing | |
| 15.30 15.55 | Andy Guy | Up-sell and cross-sell with a single customer view – subscriptions and more |  |
| 16.05 16.30 | Colin Richards, Stewart Rogers | Why routine customer communications could be the secret weapon in direct marketing’ |  |
