Headline Media Partners

Event Partners

Media Partners

Association Partners

Data Partner

Show Sponsors

Interested in Exhibiting?

Agencies

Why advertising and creative agencies should attend mediaPro 2011?

Campaign management

MediaPro 2011 will look at managing and monitoring both online and offline campaigns to create integrated solutions for clients. Through case studies, thought leadership insights and expert panels' mediaPro will look at all aspects affecting account management as well media planning and buying across social, digital and print media.

Creative Innovations

mediaPro 2011 will also show creatives how to deliver innovative ideas to print – web – interactive and mobile. You will also discover more about integrating web analytics – business marketing diagnostics and campaign planning directly into your creative output.

Who should attend mediaPro 2011?

Account Directors
Buyers & Planners
Creatives & Designers
Production & Creative Services

What will you see and hear at mediaPro 2011?

For Account Directors, Buyers & Planners within full service agencies, direct marketing agencies, digital agencies.

Key areas covered at the 2010 event:

Integrating marketing campaigns

Thought leadership presentations from industry experts on why to adopt an integrated approach and how to deploy, manage and track it.

Is an integrated marketing communications strategy the Holy Grail? What can be achieved now and what will be possible
Deploying an integrated marcoms strategy across multiple touchpoints including -catalogues - brochures- direct mail - out of home – in store - packaging - PR - press advertising
Tracking integrated marketing communication effectiveness
Think Global Act Local. Controlling brand equity across an integrated marketing campaign

Digital

Showcasing the latest in web and digital media solutions including:

DAM / BAM / MRM – how to manage your clients content assets across channels and geographies
How search fits in to an integrated marketing strategy
Using Video in marketing
Web Analytics
Search & navigation Tools
Online Advertising
Secure payments
Paid For Search
e-tailing
e-catalogues and e-brochures

Lead Generation and Direct Marketing Programme

Focus will be on creating and optimising campaign effectiveness through leveraging the power of data and building personal relationships with customers

PURL's (Personalised Web Pages)
Digital Printing and Personalisation for direct mail
Integrating email marketing with offline, online and social channels
How to run sustainable lead generation campaigns
Customer Analytics & Data Analysis
Customer Insights & Research

Social Media Programme

Harnessing social media to increase brand engagement and transform communication with customers, and increase reach

How to help manage and monitor your clients online reputation
Measuring the effectiveness of social media activities
Incorporating social media into brand communications
The opportunities and obstacles of implementing a social media strategy
Engagement and Conversion Strategies
Repurpose User Generated content online & offline
Enterprise Social Media
Social Media eCommerce
Social Publishing and Engagement, Crowdsourcing & Community Sites
Social Display Advertising
Branded Applications

Focus on Facebook Programme – a dedicated programme looking at how the biggest social media site of them all can help marketers and brand owners. What to avoid and what works.

For all creatives and designers

Key areas covered

Adobe Creative Design Programme

A programme of demonstrations and tutorials about Adobe Creative Suite software, new releases and plug-ins to aid creativity in web, digital and print

Delivering innovative ideas in print - web - interactive - mobile
Design tools for creative integration
Web design and development
Using production tools to create engaging content
Design and deliver across media
Creating and editing 3D and motion-based content
Integrating - web analytics - business marketing diagnostics - campaign planning
Speeding up then print production workflow
How to make phone apps